Engaging Ideas in Business: Web 2.0 and the New Economy People are the most important part of any business, and whether or not you are an active supporter of the emerging technologies loosely referred to as Web 2.0, there is no denying that they are going to have an impact on the people that matter most to your bottom line. This is because the evolution offered by Web 2.0 is to focus on the potential of the user, and not the technology.
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