Wednesday 08 September, 2010


Vendor Research

ExactTarget


ExactTarget is the global leader in on-demand one-to-one marketing software, integrated solutions and services.


ExactTarget is the central point for all digital marketing communications powering email, mobile, social and web channels. Managing interactions and aggregating any type of marketing data to provide a complete profile of customers for marketing, remarketing and transactional messaging.

An Email Marketing Company on a Mission


ExactTarget is on a mission.  We're dedicated to providing the most powerful on-demand software for email communications and finding the best and brightest marketers on the planet to revolutionize the way people think about email. Since our founding in late 2000, ExactTarget has taken huge strides towards accomplishing this goal by:

  • Unleashing the most powerful, flexible, easy-to-use email marketing software in the industry.
  • Recruiting the most knowledgeable, friendly, enthusiastic team of employees who are 100% committed to our clients' success.
  • Building a library of resources and tools to turn even the most novice marketers into sophisticated email experts.


Read more about our recent accomplishments in our email marketing news section.

ExactTarget Technology

Whether you're communicating time-sensitive information, driving revenue through eCommerce, or building stronger relationships with your customers, one-to-one marketing is mission critical.  And managing messages is no small task—with massive data spread throughout separate business applications, delivering high volumes of messages across multiple channels requires a powerful integrated one-to-one platform.

A Powerful System for Powerful Performance

For marketers who recognize the strategic importance of Email, SMS, and Voice technologies, ExactTarget offers high availability, massive scale, and world-class security. ExactTarget has made significant investments in multiple data centers, infrastructure, and architecture to ensure our application is always available, performant, and reliable.

Application highlights include:

  • High Availability. With multiple data centers and redundant storing of backup data, our system protects against potential disruptions and ensures that you can access the application—and your data—when you need to.
  • Massive Scale. At ExactTarget, the future is now. We build and expand our application to meet the growing demands of our customers not only today, but in anticipation of the future. With load-balanced clustered servers, concurrent MTAs, and automated server additions, ExactTarget delivers consistent, timely processing of transactions no matter the volume.
  • World-Class Security. We protect our customers' data. Our security extends not only to application security, but to physical, network, and data securities as well. With a dedicated security committee and constant monitoring of security best practices and advancements, ExactTarget keeps your data safe.


ExactTarget is 100% committed to providing a powerful infrastructure and architecture to ensure your mission-critical emails are delivered. Every time.

Email Marketing Services

Whether you're launching your first email marketing campaign or seeking new ways to improve your existing program, the ExactTarget Services Team provides a peerless level of expertise and email marketing support.  They are singularly focused on helping clients develop a successful email marketing strategy that delivers the right message to the right person at the right time.



Email Marketing Support - The ExactTarget Difference


ExactTarget's value lies not only in our industry-leading technology platform, but also in the people who provide our clients with the email marketing support they need to solve complex marketing challenges.

 

  • Our team combines both marketing and technological expertise with a proven approach to understanding our client's objectives to help you develop the best possible email marketing strategy.
  • This ensures that our email marketing services fully maximize the value of your marketing investment.
  • ExactTarget's unique flexible approach lets you tailor our email marketing services to meet your exact needs.
  • We can manage entire email marketing programs, or for those who desire more autonomy, provide training designed to optimize both value and results. Choose the level of email marketing support that best fits your needs.  


The choice is entirely up to you.  Either way, we believe that optimizing your email marketing efforts starts with one thing... a relationship.  We believe in the power of relationships and are dedicated to living up to that belief in everything we do.

Contact Information:

Sydney
Andrew Martin +61(0)2 9006 1315
Level 20, Darling Park 201 Sussex Street Sydney NSW 2000

Melbourne
Rob Williams +61(0)3 9840 9600
12/857 Doncaster Road Doncaster East Melbourne, VIC 3109

Singapore

Simon Chen +65 6832.5127
1 Fullerton Rd, #02-01 Singapore 049213

Latest Whitepapers from ExactTarget

Five Resolutions Every Marketer Must Make in 2010
It's a new year, and we know you're eager to maximize or enhance your marketing programs. Hear from ExactTarget experts on the five resolutions you must make to be successful.

Is Email Marketing Endangered?
ExactTarget's Latest Whitepaper Examines Email Usage Trends in Multi-Channel Marketing

2009 Channel Preference Study Whitepaper
Marketers must understand the importance of sending messages to the right person at the right time, but are you considering the 'right channel' when delivering your marketing messages?

Customer Knowledge is Marketer Power Study
A New Commissioned Study Conducted by Forrester Consulting Examines Multi-Channel Marketing.

Dynamic Content for Email Marketing
A look at how Dynamic Content increases relevancy and personalization for companies like Scotts Miracle-Gro.

ExactTarget

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