Panasonic Australia is part of the Panasonic Corporation, which traces its origins back to 1918, when Japanese industrialist Konosuke Matsushita, aged 23, started a small business manufacturing home electrical products in Osaka, Japan.

Globally, Panasonic Corporation is one of the largest electronic product manufacturers in the world, comprised of over 556 companies. It manufactures and markets over 15,000 products under the Panasonic brand to enhance and enrich lifestyles all around the globe.

In Australia, Panasonic is a market leader in the field of consumer electronics and business solutions. The company’s popular consumer product range includes VIERA flat-panel TVs, LUMIX digital still cameras, camcorders, Blu-ray recorders and players, air conditioners and microwaves. The suite of business solutions includes Toughbook ruggedised notebooks, commercial Plasma panels and projectors, broadcast cameras, interactive whiteboards and PABX solutions.

A unique premise shapes Panasonic’s managerial thinking. Since an enterprise uses society's resources such as its people, capital, land and services, it should serve society in return. Therefore, the role of a business should be to serve society in return for use of its resources. Panasonic serves society through technology and products that enhance people's lives. It has kept this commitment to society for over 80 years.

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