Strategic Path
Strategic Path are the publishers and producers of Business Data Management, and Convergence and Collaborations magazines and portals.
COMPANY OVERVIEW
Strategic Path is an award-winning business to business technology publisher operating across Australia's and Asia. Specialising in both print and digital mediums our publications: Convergence and Collaboration, Business Data Management and eHealth Strategy are designed to provide essential data for end-users to evaluate the potential business value and ROI of ICT solutions and services.
SOLUTIONS AND SERVICE OFFERING
Print publications
Now in their 10th editions Convergence and Collaboration and Business Data Management print editions delivers leading editorial, thought leadership and best practice advice from the regions leading ICT analysts and experts onto the desks of 25000 ICT managers across Australia
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Award-winning eZines
Our AIIA NSW iAwards winning eZine platform has been developed and proven in Australia and offers the smoothest and richest online magazine experience available anywhere today. It has won us many loyal users and gives us the best platform to serve up rich media in an innovative and exciting new way.
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White paper libraries
We've developed a state-of-art Website structure to enable our subscribers to find the information they need to evaluate the real benefits of today's technology. For every major area of technology, we've created dedicated libraries of content full of white papers, case studies, analyst data, interviews and articles. These are organised within a simple Tab structure covering:
- The definitions, business benefits and quantifiable ROI of each technology.
- User Insights and Case studies.
- Implementation Roadmaps: migration strategies for successful deployments.
- Advice on Supplier Selection: interviews and white papers from vendors.
- Post Deployment: leverage and maximise your ROI over time.
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ICT video libraries
Our Video Libraries have been developed to satisfy our audience's desire for Video and Rich Media content. We aggregate all rich media on the site to run here and it is already proving extremely popular. Options are now in place to build registration pages to harvest prospects and leads from 'viewers'. The most popular videos are educational or conference presentations.
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CASE STUDIES
Case Study: An integrated approach and multi-channel success
Strategic Path channels are ranked in the top two highest performing lead generation campaigns for Nortel Networks in 2008...read more
Testimonials: Users and Readers
A compilation of testimonials from subscribers and partners...read more
Testimonials: Advertisers
A compilation of testimonials from our clients and advertisers...read more
STRATEGIC PATH IN THE NEWS...
Strategic Path Launches new online channels: September 2009
After four months of development Strategic Path this month unveiled the new convergence and Collaboration and Business Data Management portals for the Australian and Asia markets...read more
Strategic Path BRW article: August 2009
Oliver Milton, Digital director speaks with the BRW on how the GFC has helped Strategic Path evolve its value proposition to meet the changing requirements of Australian Marketers...read more
Strategic Path BRW Fast starter 100: July 2009
Strategic Path is ranked in the 2009 BRW's fast starter100 by the BRW...read more
Strategic Path opens SEO division: June 2009
Strategic Path recruits leading SEO specialist to manage and direct SEO and SEM channels...read more
Strategic Path at Singapore's Communiqué Asia: May 2009
Strategic Path makes big splash at Communiqué Asia in Singapore...read more
Strategic Path to overhaul digital channels: April 2009
Strategic Path engages with Q Ltd's Clear Blue Day in a complete overhaul of its online mediums and channels...read more
Strategic Path Recruits Sales manager Asia pacific: Feb 2009
Strategic Path is happy to announce, John Randal as Sales Manager Asia Pacific...read more
Strategic Path launches into Asia: November 2008
Strategic Path launches award winning eZines and whitepaper portals into the Asian markets...read more
Strategic Path recruits Digital Director: October 2008
Strategic Path wins Ex Blue Freeway commercial director: Oliver Milton to head up the digital publishing arm...read more
Strategic Path wins AIIA Awards for eZine innovation: July 2008
Strategic Path this month has one two awards for innovation and excellence with in the ICT sector...read more
